Assessment & Advisory Panel

Brand Advisory Panel
Vice President, Industrial Designers Society of Hong Kong (IDSHK)

Ball Cheung has over a decade of experience in product design field. He used to be the design manager of a creative brand under a Hong Kong listed company and won many local design awards.

Cheung is currently the founder of Sapiens Design and the vice-chairman of the Hong Kong Industrial Designers Association. 

Cheung’s interests include Hong Kong culture, traditional craftmanship, innovative technology, and ecology; he dedicated in responding society with creative design. Cheung believes good design is not confined to a particular style – it is all about a fine balance between every component with different material, people, and things.

Mr. Raymond LEUNG
Director, Wei Yit Vacuum Flask Manufactory Limited

Hotelier / Architect - Raymond Leung is a Director of Wei Yit Vacuum Flasks Mfy. Limited which runs the CAMEL brand of Hong Kong since 1940. 

Raymond worked as an architect in the UK and in Hong Kong before returning to his family business in 2013.  He has largely been involved with the re-positioning of Camel and has successfully re-connect this heritage brand with the younger generation through product designs and sales channels.  In 2021,  Camel participated in the 1st IDSHK’s REMIX programme and successfully launched model BREW 35 to add to its growing product line up. 

In 2017, he converted Camel’s previous factory building in Kowloon Bay into a 185-room hotel, Camlux Hotel, under the Government’s Revitalization of industrial Buildings Scheme.  It has been widely acclaimed as a successful precedent on re-purposing of buildings in Hong Kong.

Mr. Teddy LIU
People Development Management Committee Member, The Hong Kong Management Association

Teddy is currently overseeing the Group Internal Audit function, responsible for the corporate governance, risk management, and compliance of one of the biggest property development group companies in Hong Kong. On the management services front, he is driving the group’s innovation process with setting the culture as the key, and realizing innovations through a structured innovation process by engaging all key stakeholders within and beyond the group. He is also responsible for planning, promoting and managing the group's corporate strategy, management system, process improvement and business and operational reviews. 

Teddy has been with the property development group for over 29 years with a wide range of experience from various roles undertaken within the group, including but not limited to accounting and finance, company secretarial services, merger & acquisition, corporate reorganization, business and change management, internal audit and risk management, talent development and corporate training.  On talent development and corporate training, Teddy had helped the group to establish their corporate university with comprehensive training curricula for all talents of the group, helping them to grow along with the development of the group.

Mr. Liu holds the Certified Public Accountants designation and is a member of various professional bodies in the field of accounting, company secretary and taxation. He is elected as a Council Member for the Hong Kong Institute of Certified Public Accountants for a term of two years from 2021 to 2023. He also holds a Juris Doctor degree from The Chinese University of Hong Kong and an MBA degree from The University of Hong Kong.

Mr. Kelvin MUI
Founding Director, Axiom Design Partnership Ltd.

With over 20 years’ experience in architectural and interior design industry, Mr. Mui joined Conran Design Pacific, Asia Pacific Regional office of Conran Design Group from the UK in his early career. He was in charge of various commercial and retail store renovation projects including Sheraton Hotel in Hong Kong, 7-11 chain store concept, Café De Coral, Just Gold, etc.

Moving on to his career as a multi-discipline consultant in The Oval Partnership Ltd. and established his own consulting agency Axiom Design Partnership Limited. Kelvin and this team had led large scale projects from master planning for architectural projects, to commercial and residential interior design projects in HK, mainland China and overseas including retail identity development for renowned brands such as Nespresso, Emperor Jewllery, Chow Sang Sang, Hong Kong Jockey Club and Bossini etc. Some of those projects, Emperor Jewllery, Just Gold etc., have received Honorable Mentioned Award from International Design Award (IDA) in the USA, as well as Successful Design Award in Shanghai.

In addition to professional practice, Kelvin also invests his time in social services and has led charity projects across Hong Kong and Mainland China. He is the Assistant Governor (Area 2) of Rotary Club and the Past President of Rotary Club of Hong Kong.

Mr. Simon WONG, BBS, JP
Honourary Chairman, Hong Kong Brand Development Council

Mr. Wong is Chairman of the Kampery Group ( 金百加集團 ) which covers businesses in food and beverages, restaurants, e commerce, hospitality and wine tourism. Mr. Wong is also Chairman of the Green Dot Dot Group ( 点点綠集團 ), a leading organic retail business in HK. Mr. Wong strives to promote the F&B culture of Hong Kong. He has successfully applied for listing HK MILK TEA as a Hong Kong Intangible Cultural Heritage. 

Mr. Wong is the Vice President of Chinese Manufacturer’s Association, Chairman Emeritus of Hong Kong Brand Development Council, President of HK Federation of Restaurants and Related Trades, Chairman of Chamber of Food and Beverage Industry of HK, Chairman of Association of Coffee and Tea of HK; Chairman of the Chinese Culinary Institute Training Board and Deputy Chairman of HK Quality Assurance Agency, Member of Tourism Strategy Group / HK Tourism Board, etc.

Mr. Wong is a Member of the 11th Chinese People‘s Political Consultative Conference of Heilongjiang Province, China; Member, Election Committee of HKSAR ; Vice Patron of Community Chest of Hong Kong; Adjunct Professor of Faculty of Business of City University of Hong Kong; Hon Fellow of HK Vocational Training Council; and Life Trustee of the University of Minnesota Foundation.